INTERVIEW WITH KRISTIN MARQUET, FOUNDER OFCREATIVE DEVELOPMENT AGENCY, THEBEAUTYLYST &FEMFOUNDER
ESTEE: MOST PEOPLE DON’T COME AS FAR AS DREAMING OF FOUNDING A BUSINESS. YOU HAVE SUCCESSFULLY BUILT UP THREE! PLEASE TELL US BRIEFLY ABOUT YOUR AGENCY, FEMFOUNDER & THEBEAUTYLYST.COM(FORMERLY THE HAUTE REBEL).
Kristin: FemFounder resulted from female entrepreneurs asking for help with social media, PR strategy, and other marketing questions. We started off with a high level blog – and here I am with hundreds of female founder interviews on the blog, over 40,000 people on the email list who came primarily through Pinterest and instagram. Additionally, we set up the Femfounder guide (called The Profitable Founder: How to Find the Right Clients, Keep Your Pipeline Full, and Create a Business You Love) that ranges between $20 and $100 and includes the framework for building a successful business for entrepreneurs who don’t want to commit to hiring an agency or consultancy full time. I am also working on turning The Profitable Founder a book, which will be published later this year).
The Beauty Lyst – formerly THR (The Haute Rebel) – is an integrated e-commerce platform for all things related to clean beauty. We received more than 12,000 responses to our directional survey. It seemed clear that people wanted a single place to go to for authority on overall healthy beauty recommendations and lifestyle tips. We are rebranding to offer that service to our users. The site will include product reviews of that nature from fully lifestyle to clean natural organic beauty. My fellow entrepreneur, advisor, and partner, Tayelor Kennedy, is a celebrity makeup and wellness expert. We are excited about revamping this model to create a platform that matches beauty products to your traits (skin type, hair) and needs. We generate revenue by taking a percentage of the sale and from editorial sponsorships.