Debut Models Debut Models

Dominique M. Potter

Dominique has operated two international websites for a global consumer company directing content, marketing and social media needs. As the Managing Editor WEIGHTWATCHERS.COM, French Canadian and Canadian Websites she directed editorial staff, coordinating and participating in the production of new content, site upkeep, functionality and growth, the creation and deployment of weekly eZines, marketing and community campaigns, monthly and annual content calendars Oversee and participate in all launches and innovations such as mobile app development and site-wide overhauls Envision and produce new means of enhancing our members’ experience and of gaining new members Online acquisition of subscription customers, customer retention, content development, online marketing Research and commission articles, recipes, success stories, blogs, community challenges and discussions, organizing and overseeing recipe tastings, photo shoots, interviews, and more. Further Dominique would collaborate with country editors worldwide as well as all pertinent internal departments such as design, legal, web development, marketing and social media. Hire and oversee all contributors to site content – editors, translators, writers, recipe creators, photographers, stylists, freelancers, bloggers Responsible for balancing and dispensing both countries’ budgets Qualified in the use of content management systems such as MQC and CMS

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